On this week's episode, Andy Hallett is joined by Nick Butcher CEO @ Guru Protect and RecWired Partner.Nick is an Email Nerd with vast experience in helping Recruiters get their emails out there to the right inbox - not to spam!Stats show that as a recruiter, email is one of the most efficient ways to maintain relationships with your candidates and clients. However, with this comes also the main issue - not all of them are delivered.At this point, if you’re asking yourselves, ' what am I doing wrong?' On this episode, Nick explains why sometimes your emails end up in the inbox and sometimes in the junk, and reveals the best practises to make your messages as deliverable as possible.